Back

FLAVRS

The Flavrs Launch That Got People Talking (and Brushing)

How we helped a new Malaysian oral-care brand turn an everyday product into a lifestyle moment.
23 CENTURY

The Brief

When the Flavrs team first walked into our office, they didn’t want to sound like another toothpaste brand. They wanted to taste like a trend. Their mission was simple, make brushing your teeth fun again but they needed a launch that didn’t just clean smiles, it created buzz.

The Challenge

Flavrs was a brand-new player in a category dominated by functional messaging and serious doctors. There were no celebrity budgets, no paid ad blitzes. Just a small but passionate team with big ambitions. Our job? To build a launch that sparked conversation, caught media attention, and got real people trying, posting, and talking about it.

The Strategy

We built the launch around one idea: “Toothpaste shouldn’t be boring.”
  • Crafted a launch story that positioned Flavrs as a lifestyle-driven oral-care brand.
  • Sent out creative press kits to lifestyle, wellness, and trend media, resulting in 50+ launch coverages in titles like The Star, Tatler, Utusan Malaysia, FMT and PEAK Magazine
  • Engaged 20+ influencers across, all posting pro bono, because they genuinely loved the concept.
  • Sparked inbound collab requests from gyms, dental studios, and cafés (yes, cafés because the flavours are that good).
  • Produced short-form UGC content for Instagram to sustain buzz long after launch week.

The Results

Over 50 major media features for launch story alone

20+ influencer posts generated organically (no fees)

Sales spike and engagement growth within first quarter post-launch

Brand collaborations initiated by partners (fitness studios, clinics, cafés), not the other way around

Ongoing content partnership where we now create their social UGC and influencer collaborations

Media Mentions

See All Case Studies

See how we turn small launches into big conversations.

Next Case Study
Start the Commotion