ROCHE & NOVO NORDISK

When Awareness Saves Lives — Driving Healthcare Conversations That Matter

From community outreach to national media coverage, we helped two of the world’s leading healthcare brands connect science with people through meaningful campaigns that informed, inspired, and mobilised action.

The Brief

Roche and Novo Nordisk both share a purpose beyond medicine, advancing healthcare awareness in ways that genuinely impact patients and professionals.

Our mission was to make complex healthcare topics relatable and relevant, transforming educational events and medical campaigns into compelling public conversations.

The Challenge

In healthcare comms, sensitivity and accuracy are everything. We had to balance scientific integrity with human storytelling, ensuring that medical insights reached not only the specialists, but the people who needed them most, patients, caregivers, and communities.

Each campaign had to feel expert yet empathetic, global yet distinctly local.

The Strategy

Our approach was anchored on humanising science through stories and turning awareness into participation.

For Roche:

Conceptualised and executed doctor profiling campaigns and community-focused disease awareness events across the year.
Managed media relations, press releases, and live coverage for key initiatives such as Life Talk Series: Personalised Healthcare and public screenings.
Ensured consistent visibility with over 50+ media pickups across five engagements, spanning both health and mainstream titles.

For Novo Nordisk:

Partnered on large-scale health forums and awareness walks themed around diabetes prevention and management.
Secured 80+ media coverages from four national-level events.
Coordinated panel line-ups and secured expert speakers to bridge the gap between science, media, and society.
Created event-day media experiences and post-event wrap-ups that extended reach well beyond the venue.

The Results

Strengthened public understanding of key health issues through accessible storytelling

Consistent, high-volume coverage across major health, lifestyle, and business outlets

Elevated credibility for both brands as the leading voices in healthcare innovation and awareness

Deepened partnerships with community groups, medical societies, and press for sustained impact

Media Mentions

See how we turn awareness into action and campaigns into communities

Start the Commotion