A steady cadence of positive coverage across business, property, and mainstream media
23 CENTURY
AMEER SAFONE
TH PROPERTIES
How We Helped TH Properties Strengthen Its Voice in a Competitive Market
From boardrooms to buyers, we helped a legacy developer modernise its communications and reignite engagement across platforms.
The Brief
TH Properties, a subsidiary of Lembaga Tabung Haji and is one of Malaysia’s most established property and project development groups.
But even strong brands need fresh narratives. We were brought in to help shape the company’s ongoing communications, from strategic announcements and executive roundtables to social content and community visibility, ensuring the TH Properties story stayed relevant, credible, and human.
But even strong brands need fresh narratives. We were brought in to help shape the company’s ongoing communications, from strategic announcements and executive roundtables to social content and community visibility, ensuring the TH Properties story stayed relevant, credible, and human.
The Challenge
After years of successful projects, the brand’s messaging needed a refresh to resonate with a new generation of property buyers and investors.
Our challenge was twofold:
Our challenge was twofold:
- Strengthen corporate credibility through consistent, high-quality communication.
- Reconnect the brand with audiences beyond traditional property circles, through thought leadership, digital presence, and storytelling that reflects progress, not just projects.
The Strategy
We designed a communications framework that balanced authority with accessibility.
- Managed press announcements and executive media roundtables throughout the year, highlighting project milestones, sustainability initiatives, and leadership insights.
- Introduced a refreshed content strategy built around “people, places, and progress”, telling stories not just of buildings, but of communities and impact.
- Developed digital-first social templates and guidelines to keep brand consistency across teams.
- Strengthened media relationships through consistent coverage and trusted storytelling.
The Results
Engagement and brand mentions across TH Properties’ portfolio grew from ~12% in 2024 to ~25% in 2025, a meaningful uplift that underscored the strength of refreshed content and influencer partnerships
Elevated executive visibility and stronger alignment between corporate reputation and community perception
Media Mentions
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TH Properties, Affin Bank Sign MoU To Offer Financing Solutions For Young Homebuyers
KUALA LUMPUR, Jan 24 (Bernama) -- TH Properties Sdn Bhd signed a memorandum of understanding (MoU) with Affin Bank Bhd...
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TH Properties, SD Guthrie to develop HALMAS-certified managed industrial park in Bukit Pelandok
KUALA LUMPUR: TH Properties Sdn Bhd has entered into a strategic joint venture with SD Guthrie Bhd to develop Malaysia's first...
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TH Properties sells around 50 acres of Bandar Enstek land to four companies for RM70m
KUALA LUMPUR (Feb 21): TH Properties Sdn Bhd, a company fully owned by Lembaga Tabung Haji, signed sale and purchase agreements...